The National Museum of The Royal Navy

Situation:
The home of the Royal Navy in the UK is a site of great historical significance. I successfully won a highly competitive creative pitch to lead the relaunch campaign for the submarine HMS Alliance, which had been meticulously restored and was in need of a grand opening marketing push to attract public interest.

Task:
My role was to collaborate closely with the museum team to develop a comprehensive and cohesive creative marketing campaign. This campaign needed to include a variety of supporting marketing literature to effectively engage different audiences.

Action:
Following my successful pitch win, I developed an extensive range of marketing materials designed to boost awareness and increase visitor numbers for the submarine’s relaunch and the museum as a whole. These materials included press advertisements, social media graphics, exhibition displays, outdoor marketing, school brochures, leaflets, signage, and visitor guides.

Result:
The campaign led to the highest visitor footfall for the National Museum of the Royal Navy (NMRN) in recent years. It was overwhelmingly well-received by both the public and the museum team. Due to the success of this campaign, I was invited to contribute to further NMRN projects over the following several years.