The Soil Association

Situation:
After the in-house graphic designer left the company and the new brand style was already three quarters complete, I was asked to step in for a few months to assist with finalising the project. My role was to take over the development of the new brand identity and apply it consistently across upcoming marketing materials.

Task:
My main responsibility was to incorporate the new brand style into the existing marketing literature, ensuring a cohesive and polished look throughout all collateral.

Action:
With all the necessary images and copy provided, I reviewed the previously produced artwork and systematically updated it to reflect the new brand style. This involved working across a wide variety of materials, including brochures, leaflets, guides, exhibition graphics, award ceremony event materials, and online graphics. My focus was on maintaining brand consistency while adapting designs to the updated style guidelines.

Result:
The marketing team responded very positively to the refreshed materials, appreciating the seamless transition to the new brand style. As a result, we maintained a productive and collaborative working relationship for several months beyond the initial arrangement.