The Watercress Line

Situation:
The Watercress Line required a helping hand with all aspects of their marketing efforts. They were supported by a part-time marketing team that lacked an in-house designer and had no access to a reliable designer they could collaborate closely with.

Task:
The objective was to produce a wide variety of marketing materials aimed at increasing footfall to this unique and historic tourist attraction. The range of items needed included press advertisements, posters, email campaigns, social media graphics, leaflets, flyers, and large-format outdoor signage.

Action:
I work on an ad-hoc basis, with each job being briefed individually and the established brand guidelines carefully applied. Some projects are unique in that the graphics are supplied externally, such as for the ‘A Day Out With Thomas’ event, requiring adjustments to be made so the designs work effectively across different sizes and a variety of media channels.

Result:
I have been collaborating with the Watercress Line for over seven years, consistently receiving excellent feedback. This partnership has enabled them to maintain a professional and cohesive appearance across all their marketing materials, enhancing their brand presence and attracting more visitors.